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    From Retinol to Rituals: How Skincare Evolved and Why I Couldn’t Stay Retired

    From Retinol to Rituals: How Skincare Evolved and Why I Couldn’t Stay Retired

    The Birth of Integrative Beauty

    Updated on  August 11, 2025 by  Lori Bush
    From Retinol to Rituals: How Skincare Evolved and Why I Couldn’t Stay Retired

    If you told me six years ago I’d be launching another skincare brand after a long career in beauty—including stints at Johnson & Johnson, Neutrogena, Nu Skin, and as the OG CEO of Rodan + Fields—I would’ve laughed. I was retired. Officially. Until I realized retirement was about to become my biggest failure.

    Because, truthfully, something was missing in the beauty conversation: something essential, something personal, something… inflammatory.

    The Beauty Industry’s Identity Crisis

    When I was being treated for breast cancer, I found myself staring down decades of industry experience—and wondering if we’d gotten it all wrong.

    Back in the 80s, we went from “hope in a jar” to science-backed cosmeceuticals. Retin-A, originally prescribed for acne, became the darling of dermatologists for its wrinkle-fighting power. Suddenly, derms were the new wrinkle whisperers, and medical-grade skincare was a status symbol. The problem? We were treating skin like it existed in isolation—ignoring the gut, the brain, and the barrage of inflammatory stress we live with daily.

    The Inflammation Elephant in the Facial Room

    Inflammation is the silent saboteur behind most skin issues. It’s not just about the environment or ingredients—it’s also about what you’re thinking, eating, and absorbing from your surroundings. I realized that if we were going to talk about skin health, we needed to go beyond the skin.

    And that’s when Dr. Ritu Chopra—my breast reconstruction surgeon and now my partner in Solvasa—shared an idea: a skincare line combining Eastern tradition with Western science. My initial reaction? “It’s romantic... but the world doesn’t need another skincare line.”

    Unless it’s something completely different.

    The Birth of Integrative Beauty

    That conversation birthed Solvasa—the first brand to fully embrace what I call Integrative Beauty. Think of it as beauty at the intersection of mindfulness, microbiome, and mitochondria.

    We don’t chase symptoms. We manage stress. We don’t rely on “kill-the-problem” actives. We support skin resilience. And we don’t just sell products—we promote daily rituals that connect skin, body, and mind.

    From our award-winning Golden Harmony Cleansing Mask that uses postbiotic lysates, to our Turmeric Elixir that soothes from the inside out, everything we do is rooted in reducing inflammatory stress.

    Neurocosmetics: It’s Not Brain Surgery, It’s Skin Therapy

    Once upon a time, I thought meditation was for people with too much time on their hands. Now I know better. Self-care practices—like mindful breathwork while your mask dries—are neurocosmetic gold. They engage the parasympathetic nervous system, reduce cortisol, and make you glow for reasons that no serum alone can deliver.

    That’s why we work with neuropsychologists to embed self-care rituals into every Solvasa product. Our Crystal Energy Wand? It’s not a gimmick. It’s a lymphatic drainage tool, a mindfulness anchor, and maybe even your best 3-minute Zoom glow-up.

    Skincare That Fits Between Botox Appointments

    Let’s be real—today’s clients don’t want a 12-step regimen or a drawer full of half-used products. They want skin rituals that extend the benefits of their in-office treatments and help them feel better, not just look better.

    Solvasa is like taking your esthetician home with you (except for the fun small talk).

    Why the Old Rules No Longer Apply

    Medical-grade skincare used to be the gold standard. But what we’re learning now is that aggressive treatments, harsh acids, and anti-everything formulations can actually perpetuate the very inflammation we’re trying to fix.

    What we need instead is skin intermittent fasting… or what I call “skintermittent fasting.”  Give your face a break. Stop trying to scrub, bleach, or peel it into submission. Feed it what it needs. Let it rest. Heal. Rebalance.

    What’s Next in Skincare?

    We’re entering the age of fermentation, postbiotics, and personalized epigenetic insights. Clean beauty is no longer enough—it’s table stakes. The future is about functional skincare that works in harmony with your biology and your behavior.

    We’ll soon be able to tailor products based on your genetic blueprint and the state of your microbiome. But even now, you can start small: a turmeric elixir here, a calming ritual there. At Solvasa, we say “little things aren’t so little.”

    Why I Had to Launch One More Brand

    Because no one else was doing it. Because the beauty industry needed to evolve—again. Because your skin is a reflection of everything else going on in your body and your life. And because, let’s be honest, retirement was boring.

     

    Published on  August 11, 2025Updated on  August 11, 2025 by  Lori Bush
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